by Danilo Brunetti

Trendy Meets Classic

An elegant boutique that combines quality, tradition and innovation

A charming boutique just steps from the Pantheon, George’s has been selling refined menswear fashions since 1975. This English-style shop combines the timeless quality of the Italian sartorial tradition with the stylistic innovation and contemporary taste of forward-thinking designers. The shop’s menswear proposals are both elegant and avant-garde, deftly combining innovative design with the celebrated values of Made in Italy fashion George’s occupies two floors of a historic buildings where the German poet Thomas Mann once lived, offering customers an atmosphere of comfort and intimacy. Choose a jacket by Ernesto, made with exclusive and impeccable fabrics, a suit by Tagliatore, perfect for a modern gentleman, a dress shirt by Bagutta, hand- made according to the old, respected Neapolitan tradition, or a piece of knitwear by Drumohr. Garments by other refined sartorial brands such as Doppia A are also on offer, as well as a tailored shirt service with the expert consultation of Paolo Chermaz. Since 1999, George’s also offers a ladies’ line at a separate location, aimed at professional women who are looking to a firm their own charisma and personality through a meticulous and elegant style. Most of the items in stock come from independent luxury brands that prioritize the quality of the materials and the perfection of the cut. Find Banderari’s Japanese silks, Chiara Bertani’s sophisticated and timeless knitwear, Chie Mihara’s whimsical shoes, and Rame, whose stunning fashions satisfy the needs of the youngest and most discerning customers who want to break the fashion rules without sacrificing their natural elegance. The shop also offers an image consultation service by Domiziana Chermaz, who channels her taste and expertise into helping her clients select the perfect garment not only to suit their figures, but also their personalities.

> George’s Uomo – Via del Pantheon, 58. Tel 0669782464.

> George’s Donna – Via della Rotonda, 5. Tel 0668136205.