Watch This

by Danilo Brunetti

Whether you’re in the market for a luxury watch or a show-stopping jewel, this exclusive boutique will satisfy your wildest desires. Tiffany Parks feasts her eyes.

From fine timepieces to elegant jewels, if you’re looking for a luxurious memento of your trip to Rome, Bedetti should be your first stop. In business since 1882, this fine watch and jewelry boutique is considered by Romans-in-the-know to be the place to purchase a Rolex. The Swiss wristwatch, famous the world over for its impeccable precision, precious materials, and meticulous attention to detail, has become the highest standard when it comes to wearable timepieces. Bedetti boasts a sizable collection of Rolex models, from classics like the Datejust, considered the father of modern watches, the Submariner, waterproof at up to 330 feet, and the sporty Daytona, to more feminine designs, such as the diamond-encrusted Pearlmaster and the elegant Cellini Moonphase. They also carry a second hand line, with a vast array of gently used models, as well as a selection of valuable vintage Rolex pieces.

But Bedetti’s offerings don’t end there. They stock stunning pieces from an exclusive selection of leading watch and jewelry designers, including the likes of Bulgari, Pomellato, Fred, Dinh Van, Baume & Mercier, Tag Heuer, and Breitling. Discerning buyers are always looking for a piece that goes beyond the value of
the materials and the superiority of the craftsmanship, and achieves, in addition, originality and genius in the design. Jewels by Fred excel in all three arenas. Inspired by sailors’ knots, Fred’s signature collection, Force 10, features bracelets made of tightly interwoven threads of gold, braided together and fastened with jewel-encrusted clasps that recall ships’ anchors.

Using modern, graphic lines, Dinh Van has created a new kind of simple luxury that can be worn every day. The brand’s most celebrated creation is the Menottes bracelet, an adornment in which the clasp becomes the focal point of the piece. The interlocking rings that close the bracelet, designed to vaguely resemble handcuffs, symbolize an unwavering affection, attachment, and love. The iconic element can now also be found on rings, earrings, and necklaces.
> Piazza San Silvestro, 9/12. Tel 066797941.