We’ve been here for centuries. We’re waiting for you.
A message from the most beautiful country in the world.
The recent pandemic has severely affected one of the linchpins of the global economy – the tourism industry. The current lockdown, closing of borders and drop in available revenue at the time of writing this editorial could be very depressing, but remember we’re talking about Italy: a favourite destination of travelers for centuries. Throughout history, our country has been affected by war, famine and epidemics, and each time it has risen from the ashes to once again become the most desirable tourist destination in the world.
Every night is followed by a new dawn, and if you look carefully you will see some signs of this. An analysis of the Internet’s Big Data sets shows that Italy is the first holiday destination in searches by millions of Internet users. Italy’s wealth of natural and cultural treasures is unrivalled. Our country boasts the highest number of UNESCO World Heritage Sites. If Italy were a museum, it would be the largest museum in the world, if it were a restaurant it would be notable for having the world’s most-widely appreciated cuisine, and if Italy were a beach, it would be the best equipped in the world.
Mountains, forests and woods, lakes, hills and unique landscapes are only some of Italy’s most distinctive features. However, all of this is made even more unique by its people. For millennia, the peninsula was a destination for migrants, and people, from all corners of the earth, settled here bringing with them the different cultures that resulted in the creation of Italy.
So dear visitor, it is with pride that we have met the enormous challenge of the pandemic, and are now, once again, waiting to show you our Italy. We are here to welcome you with open arms to offer you a unique experience that millions of visitors have enjoyed for centuries. Remember the plague in the Middle Ages was followed by the Renaissance!
Where® is here to fulfill its mission of guiding travelers on a voyage to discover Italy, especially during this new Renaissance.
We look forward to seeing you soon!